Save time and market with greater impact

If you want good client relationships and a regular workflow, it's vital to keep in touch with your current and potential business partners.

You know that, but actually staying in contact is another matter. Have you ever found yourself staring blankly at your screen, racking your brains trying to think of a reason to contact someone?

Me too. It takes time to keep up with the latest developments in each individual company you work with and comments on your contacts' social media posts quickly disappear in the noise.

That's where a newsletter comes in.

Create once and send to everyone – current and potential clients – to let them know what you're up to and provide helpful tips and insights. And most importantly, keep in regular contact with your contacts so that you're the person they think of when they next need translation or interpreting.

But what do I write about?

If you'd love to create your own client-focused newsletter but have no idea what you would write about, I've got you covered. I have a few tricks up my sleeve to help you uncover suitable topics so that your readers give similar feedback to mine:

“Your newsletters always feature interesting topics”

“Enjoyable, entertaining, and always something new to learn. Keep it up!

I've been sending a print and pdf newsletter since 2019 and attribute this to thousands of euros in translation projects.

You prefer email? We talk about that too. I started emailing subscribers in 2016 and now write a weekly email newsletter.

Course structure

This comprehensive course is a mix of video recordings and written training with lots of examples and practical exercises. As a self-paced course with lifetime access, there's no need to worry about time zones and you can fit this around your existing commitments and client work.

We'll cover everything you need to create a newsletter to grow your business.

  • Identify your readers and writing for your target audience
  • Tips for picking a format
  • How to use design elements and images
  • How to encourage your readers to get in touch
  • Free and paid software options
  • Marketing your newsletter to get subscribers

Start with a blank page, finish with a newsletter your contacts look forward to receiving!

Sneak peek at the first few lessons

  Newsletter Fundamentals
Available in days
days after you enroll
  Entice, Entertain, and Educate – Your Newsletter Content
Available in days
days after you enroll
  Format, Design and Software
Available in days
days after you enroll
  Making your newsletter work hard for you
Available in days
days after you enroll

Would you like personalised feedback on your newsletter?

You'll have everything you need to publish your newsletter inside this self-paced course. Sometimes you want a second pair of eyes on your publication before sending it out into the world. If that's the case, you can pick the premium course option to receive personalised feedback from me on your newsletter. Send me your newsletter within 6 months of purchase.