PR for your translation business
Build your media kit, pitch yourself and become a featured expert. There are so many tips in this extended training that have helped translators like you enjoy added publicity and get featured in media their clients will see.
What this training covers
In two sections, this expedition starts with traditional PR: Become a featured expert and get media coverage, make sure you’re PR-ready and get free advertising. Part 2 explores how to get paid for your writing, a brilliant way to showcase your skills and provide another revenue stream at the same time!
Part 1: Media coverage
- Publicity for your business – what this means to us and why should anyone care
- Why do we want PR anyway? A whole host of opportunities to get coverage that your clients will see
- Building your media kit so you are PR-ready
- Keeping your eyes peeled for opportunities and advice on pitching
Part 2: Getting Paid For Your Writing
- Interview with Amber Petty, writer with bylines in publications from the New York Times to MTV and Bustle – writing and article ideas
- Rates and pricing from Amber and a media journalist from a “high-authority” publication
- The pitching process – tips and ideas to structure your pitch
- You’ve got a great article idea and are ready to pitch, next you need to find the right contact at the publication – here’s how
- PR-themed resources for more inspiration
- Gremlins and blocks to publishing – a few thoughts on negativity from others