If you want to work with new direct translation clients and run a successful marketing campaign, you have to start with your list – a list of people you would love to work with.
But the problem for many of us detail-oriented linguists is that the act of researching our ideal clients can turn into hours and hours of trying to figure out who to target, which companies may need translation, who the decision maker could be, and how to find those all-important contact details.
Don't let this step be a stumbling block and stop you getting new clients who could benefit from your services!
In this mini-course, I'll show you how to:
- Narrow down your search and stop this first preparation stage becoming a massive time suck
- Identify the key factors you need to consider when selecting companies
- Determine what's not important so you can avoid second-guessing yourself and discounting potential clients or picking unlikely prospects
- Track down useful contact details
- Gather everything you need to set up your marketing campaign for success